◉ In December I did a pre-launch campaign using the Comment Growth Tool, whereby people commented on the post to pre-register for the 50% offer that was going live on 2nd January. An image was created in Canva that basically said “SUCCESSFULLY REGISTERED” (branded with logo) which they received upon entering the bot. We wanted to let people know it was coming and this built up excitement and to get people pre-registered.

◉ After 48-hrs of the post going on their FB page we pushed this out as an Ad Campaign. We did a PRE campaign (post engagement) and used the existing post from the FB Page.

◉ 2 x Targeting Ad Sets Top of Funnel 1) Page Fans 2) Blanket Targeting

◉ Best Performing Ad Set: 
Blanket Audience (10 mile radius of restaurant, ages 18-65+) Cost per result: $0.31 with 656 engagement results. (Page Fans $0.46 with 368 engagement results)

◉ Re-targeting Ad: Those that engaged in the post, excluding those that messaged the page. We picked up another 168 subscribers by re-targeting the Top of Funnel Ad @ $0.80 per result.

◉ Total Spend for this Ad was only $601.71

◉ We got over 1.5k comments on the post and 1,260 people pre-registered inside the Bot.

◉ On the 2nd January we sent a messenger broadcast using the +1 follow on the 2nd January to those tagged as pre-registered so that they could then download the Mobile Wallet to their phone.

◉ Our client already had 1,256 people subscribed to Mobile Wallet (from previous campaigns), so in order to make sure our message was relevant to existing MW users too we segmented them in the bot when sending out the broadcast and they were sent a flow that told them that their offer was waiting for them to redeem in Mobile Wallet. (simple)

◉ All those that wasn’t a MW subscriber were sent the flow to get started and download the Loyalty Card to their Mobile Wallet.

◉ Cyfe Reporting was added to the Zaps in order to capture redemptions and total spend. (which you will see below). REALLY IMPORTANT to add to your Zaps, as it’s much better data.

◉ We launched a new FB Post to their page, again using the Comment Growth tool and this time when they commented they were sent the flow to get started with download the Mobile Wallet.

◉ We got 663 comments on the post and out of those 488 became bot subscribers.

◉ $0.00 AD SPEND IN JANUARY! 😍 That’s right, we didn’t need to spend any more on Ads for the whole of the month.

📆 2nd JAN to 8th FEB (29 days)

◉ ManyChat Pre-Launch List: 1,748 (tagged)

◉ New Mobile Wallet Customers: 1,199

◉ (Total Mobile Wallet Customers: 2455) Total Redemptions: 1,698

YES….that’s one thousand, six hundred and ninety eight people that actually went in and redeemed the offer!

◉ Total Spend: Approx. $102,449.88🔥🔥

◉ Ave Spend: $60.33 per table booking

◉ Total Redemptions: 75

◉ Daily Spend: $80.02

◉ Ave Spend: $89.18 per table booking

⬆️ SUMMARY

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What can I say, our client is VERY happy to see the success of Mobile Wallet.

The campaign was such a huge success that I got a message a few days before the end of January to ask me to extend it until 8th February as they couldn’t fit everyone in the restaurant🔥

I also went to the restaurant on the day of the launch to make sure staff were ok with redeeming the offer. They used the QR scanner on an iPhone behind the bar to scan the mobile wallet and then enter the PIN and then added the points (amount spent)…..AND, believe it or not, they only had ONE and it still worked for them!!

For my own sanity, I also asked a customer that was paying his bill “how easy was it for him to download the loyalty card to mobile wallet” which he replied “I just tapped the buttons and did what it said, so yeah it was easy” - what more can we say!! 😍 

MOBILE WALLET: LOYALTY 4  

This was actually the L4 with no bells and whistles, as the client didn’t decide until the 11th hour that they were going to feed this out via Mobile Wallet. So I just used the one that we’d previously set up for them.

So, no Viral Sharing, no Reputation Marketing!

However, we will be building all of this in going forward…we just didn’t have time to add this in ready for launch day.

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I didn’t really want to make this post any longer, as it’s already like a novel! 😬😂

However, I just wanted to highlight something really important, which is…….

🌟 “WHAT DOES SUCCESS LOOK LIKE TO YOUR CUSTOMERS”?

I have a brand new client that we launched the Mobile Wallet Loyalty campaign for at the same time as the client above (3rd Jan) and their figures are NOTHING like theirs and some would deem it as a flop….but, read on! 👀

This client is a trendy wine/cocktail bar that started doing street food mid-2018 and their goal was to push their food and create a loyal customer base where people would come back for food time and time again, not just drinks.

They decided to go with a 50% off burgers & pizzas offer for January to launch their Mobile Wallet Loyalty Program and to get bookings during a typically quiet month.

They’re renowned for drinks and their afternoon teas, but not evening dining, so we knew we had a challenge on our hands.

The offer was only available Tues, Weds, Thurs and Fri up to 7pm too! So the figures below don’t include what they do on Saturday & Sundays, as they are actually busy on these days anyway.

I took L5, but didn’t use the Review section. This is getting added in at the mo.

I did also set up nifty images so that people can see their loyalty points in a nice branded image. Does look much better.

Offer: 50% off burgers & pizzas

📆 3rd Jan to 31st Jan

We used the comment growth tool and asked people to let us know if they liked pizza or burger by adding the relevant emoji in the comments. Something fun.

◉ Bot Subscribers: 301

◉ Refer a Friend: 48 of the 301 came from people sharing

◉ Mobile Wallet Customers: 227

◉ Redemptions: 37

◉ Total Spend: $1573.01 (customers)

◉ Ave Spend: $42.51 per table booking

◉ Ad Spend: $676.63 (Dec & Jan)

🗣 CLIENT COMMENTS:

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“We’ve had bookings for food most days in January and we love the fact that people are now recognizing that we do food and it’s certainly bringing people in during the week in a very quiet month. We’ve had one couple come in twice a week and use the offer for the whole of January. So we know that this is what ‘loyalty’ is all about. We’re really pleased with these results”

They also said that they took $4k in food the week before the end of Jan, a typically quiet week, and even though some of those food sales were taken on Fri evening, Sat & Sun (so not valid to use the MW offer) they knew that some of those people were repeat customers and loyalty card users who loved the food and was happy to come back and pay at a time when they wanted to come, and pay full price!